Django realtime notification

I just started trying Django-announce for the realtime notification

Here is my basic view to check this application 

@login_required
def first_profile(request):
    hi = {}
    user = User.objects.get(username = request.user.username)
    user_current = FullProfile.objects.get(user_id = user.id)
    if request.POST:
        user_current.first_name = request.POST['first_name']
        try:user_current.middle_name = request.POST['middle_name']
        except:pass
        user_current.last_name = request.POST['last_name']
        try:user_current.gender = request.POST['gender']
        except:pass
        try:user_current.profession = request.POST['profession']
        except:pass
        user_current.save()

    tags = Tags.objects.all()
    category = Category.objects.all()
    cn = Country.objects.all()
    st = State.objects.all()
    hi['user'] = user
    hi['con'] = cn
    hi['State'] = st
    hi['tags'] = Tags
    hi['cuser'] = user_current
    hi['category'] = category 
    announce_client.emit(
                            user.id,
                            'notifications',
                            data={ 'msg' : 'This user is already regsitered ' }
                        )


    return render_to_response('COD/dashboard.html',hi,context_instance=RequestContext(request))

I already imported .

from announce import AnnounceClient
announce_client = AnnounceClient()

In the view

On dashboard.html 

{% load announcetags %}

<!doctype html>

    <html lang="en">
    <head>
    <meta charset="utf-8">
    <title>Consult On Demand</title>
    <meta name="description" content="">

    <meta name="viewport" content="width=device-width">

    <link rel="stylesheet" href="{{MEDIA_URL}}css/bootstrap.css">
    <link rel="stylesheet" href="{{MEDIA_URL}}css/bootstrap-responsive.css">
    <link rel="stylesheet" href="{{MEDIA_URL}}css/jquery.fancybox.css">
    <link rel="stylesheet" href="{{MEDIA_URL}}css/style.css">

    <script src="{{MEDIA_URL}}js/jquery.js"></script>
    <script src="{{MEDIA_URL}}js/less.js"></script>
    <script src="{{MEDIA_URL}}js/bootstrap.min.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.peity.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.fancybox.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.flot.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.color.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.flot.resize.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.cookie.js"></script>
    <script src="{{MEDIA_URL}}js/jquery.cookie.js"></script>
    <script src="{{MEDIA_URL}}js/custom.js"></script><script src="js/demo.js"></script>
    {% announce_js %}
    </head>

    <body>

     <script>
            announce.on('notifications', function(data){
                alert(data.msg);
            });
            announce.init();
      </script>


    </body>

</html>

I installed announe in my Installed app and added corresponding middleware .

I am running announce server like 

 node node_modules/announce.js/server.js

I don't know what might i am doing wrong I am expecting alert message in first_profile view .

Please help me Where and what i am doing wrong here